Privacy Policy

The Data Controller, UK College Admissions Ltd, a company registered in the United Kingdom  (Registered No. 12138795) at 17 Greenfields Way, Burley in Wharfedale, LS29 7RB, UK is committed  to protecting your privacy in accordance with the Data Protection Act 1998 (the ‘Act’) and the General  Data Protection Regulation (the ‘GDPR’). If you have any questions about this policy, the  representative responsible for Data Protection, the Data Protection Officer, can be contacted by  sending an email to info@ukcollegeadmissions.com

UK College Admissions Ltd is an independent online subscription and consultation source. Our services  include online subscriptions to educational video content and consultancy services. Our website is  ukcollegeadmissions.com

In order to operate the services we offer, we must ask you to provide us with information about  yourself. This Privacy Policy describes the information we collect and how we use that information.  We take the processing of your information very seriously and will use your information only in  accordance with the terms of this Privacy Policy. For the purposes of this Privacy Policy, personal data  is referred to as ‘information’ which means any information relating to an identified or identifiable  natural person.

Please note that we are not responsible for the privacy practices of other websites, and we  recommend that you check the privacy policy of any other websites you may visit. The inclusion of  links to such websites does not imply any endorsement of the material on such sites nor any  association with their owners or operators. If you have any complaints relating to such sites, please  contact them directly.

This Privacy Policy will be updated from time to time and all future changes will take effect as specified  at the time of the update by posting a revised version of it on our website. Please check back regularly  for the most current version of our Privacy Policy.

Information We Collect  

To use some of our services, you must provide your name, address, email address and in some  instances your company name, job title and telephone number. In order to make payments, you must  provide credit card, debit card or bank account information. We do not collect any special category  data such as information on your racial or ethnic origins, political opinions, trade union affiliations,  sexual life or criminal history.

Our websites use cookies (small data files placed on your computer or other device), web analytics  and web logs to collect information about your use of our site, information about your computer such  as your computer’s IP address and browser type, demographic data and, if you arrived at our site via  a link from a third party site, the URL of the linking page. The data collected through cookies, web  analytics and web logs may be transferred to third parties. For more information on how this website  uses cookies, see our cookie policy.

When you access our services online using any device, we collect and store device data including but  not limited to geolocation data to provide offers relevant to your region (using cookies). We also  collect information such as which pages of our website you visit, IP addresses, the type of browser you

use, details of the transactions you have made, time spent on the website, the type of device you are  using, and the times you access our website.

We will only keep your information for as long as is necessary for the purpose of providing you with  the service you have requested from us or to meet specific anti-fraud and legal requirements. If you  would like more information, please contact the Data Protection Officer.

The provision of the information detailed above is a requirement necessary to provide our services.  By providing your information and using our service you are entering a contract for the term of the  service. If you object or are not willing to provide this information, please do not register or use these  services.

How We Use the Information We Collect  

Our primary purpose in collecting your information is to provide you with a service. You agree that  we may use your personal information to:

  • Provide the service to you
  • Notify you about your service
  • Carry out internal administration and analysis
  • Monitor and improve the performance of, and products & services available via, our website

If you subscribe to our website, you will enter into a contract with us. This means that during the  contractual period we will communicate with you about this contract. In this respect ‘performance of  a contract’ is our legal basis for processing your data.

Similarly, advertiser data will be processed under ‘performance of a contract’ if the third party enters  into a commercial contract i.e. pays for advertising on our website.

For client prospect data, we will use ‘Legitimate Interest’ as our legal basis for contacting prospective  clients. An opt out for these types of communication will be offered on the channel used, for example,  via email or telephone call.

How We Use the Information for Marketing

We will only send you direct marketing communications in circumstances where we have your specific  consent or where we believe we can demonstrate a legitimate interest.

When you sign up to any of our services, we ask for your consent to send you direct marketing  communication over a variety of channels. We will honour your right to withdraw your consent at any  time.

When you enquire about or request a service from us, we may rely on our legitimate business interests  to send you marketing communications (via post, email or telephone). This relates to individual  customers as well as clients e.g. advertisers. These communications will always be related to our  services and we believe will be of interest to you. We will always provide you with the opportunity to  opt-out of marketing communications when you provide your information to us.

If you want to stop receiving direct marketing from us, you can use the unsubscribe mechanism on  any email you receive, tell us when we call you, or alternatively you can contact the Data Protection  Officer using the details available in the Privacy Summary.

Email Marketing  

We use web beacons in our emails to track the success of our marketing campaigns. If you open an  email from us, we can see which of the pages of our website you visited. Our web beacons  communicate with our cookies on your computer and they can tell us when you have opened an email  from us. We keep track of the emails that we send you. We also keep a record of what communications  you have selected to receive or not to receive. We will only send you marketing emails if you have  consented to receive these. You are able to access your preference centre from any marketing email  that we send you and update your preferences through this mechanism. You may also unsubscribe by  clicking on the ‘unsubscribe’ link in any of our emails to you.

Data Profiling and Remarketing 

Periodically we conduct data profiling on the information we collect to better understand our  customers in order to provide targeted communications which suit your needs. We rely on ‘legitimate  interests’ as our lawful basis for processing this data.

In order to serve adverts on our websites and report on their performance, we use an advertising  management system. This system gathers information using IP addresses. This allows us to target  adverts by geo-location and device in order to make adverts from third parties more relevant to the  user. We also serve targeted adverts for our own products based on user behaviour on our own  websites.

Legitimate interest is used as the lawful basis for data profiling and remarketing. However, if we target  email data for this activity we will use opted in data where the user has consented to marketing.

If you wish to stop your information being used for data profiling and remarketing, please contact the  Data Protection Officer.

How We Share Information with Third Parties  

We will not sell or rent your information to third parties for their marketing purposes without your  consent. However, just like most service providers, UK College Admissions Ltd works with third parties  who administer important functions for us that allow us to offer and enhance the services we provide.  These providers are covered by an appropriate agreement. Sometimes it will be necessary for us to  disclose information required for the specific purpose to them so that the services can be performed.

We reserve the right to disclose to third parties your information to comply with applicable laws  including but not limited to disclosure in accordance with the Act, the Regulation of Investigatory  Powers Act 2000 and lawful authority requests, to safeguard the proper operation of our systems and  to protect ourselves and the companies we work with.

The third parties we work with are;  

  • Google Analytics for website analysis and data analysis & profiling
  • Google AdSense to serve interest-based adverts
  • Payment processors (e.g. PayPal) for processing credit card payments

Information Security  

UK College Admissions Ltd is committed to handling your information with high standards of  information security. We collect, store and process your information on servers primarily located in  the United Kingdom. We use safeguards such as firewalls and data encryption, we enforce physical  access controls to our buildings and files and we authorise access to personal information only for  those employees who require it to fulfil their job responsibilities. Our site uses industry standard  Secure Sockets Layer (SSL) technology to allow for the encryption of information during transmissions  to our servers. These security measures mean that we may occasionally have to ask you for proof of  identity before we are able to disclose personal information to you.

Accessing, Deleting or Updating Your Information

Accessing Your Information

You can access the personal information you have provided us by making a Subject Access Request to  the Data Protection Officer using the details available in the Privacy Summary. Upon receipt and  following any necessary proof of identification checks, Subject Access Requests will be responded to  within one calendar month.

Deleting Your Information

A request to have the personal information you have provided to us removed from our systems can  be made to the Data Protection Officer using the details available in the Privacy Summary. Your  information will be removed from our systems except in circumstances where we are required to  retain this information for compliance with legal obligation or for future suppression purposes, where  the minimal amount necessary will be retained in order to honour an individual’s right.

Updating Your Information

You can review the personal information you have provided to us and make any desired changes or  rectifications at any time either online or by contacting the Data Protection Officer using the details  available in the Privacy Summary.

The Right to Object

The GDPR gives individuals the right to object to the processing of their personal data in certain  circumstances. Individuals have an absolute right to stop their data being used for direct marketing.  An individual can make an objection verbally or in writing. We will respond to an objection within one  calendar month.

Accountability

We will process your personal data for the purposes set out in this policy. However, if you have any  queries or requests in relation to Data Protection or this Privacy Policy please notify our Data  Protection Officer using the details available in the Privacy Summary. Alternatively, if you have any  concerns about our information rights practices that our Data Protection Officer was unable to address  sufficiently, you may report these to our statutory authority, the Information Commissions Office:  ico.org.uk